And what better way to showcase that new logo than with a commercial during the Super Bowl.
The first one from Pepsi that caught my attention while watching was the spot starring Bob Dylan. Very cool. But to which current singer-songwriter does he pass the torch, the black male rapper who has carried Dylan's storytelling into a new genre of music-based poetry? Jay-Z? Kanye West? Neither. Will.i.am. (And, for clarification, that last period is for punctuation purposes.) It's well known that the current economic downturn is leading many major corporations to downsize budgets. Does this explain why Pepsi, to give a voice to the music aimed at its refreshed target audience, would choose a budget-class rapper?
But then Pepsi totally redeemed themselves. With a man who's mullet is as long in inches as his SNL skits are in number. MacGruber! What happens when you combine MacGruber and Pepsi in one advertisement? The answer can only be explained by a mathematical equation.
+
=Pepsuber!
But MacGruber's wasn't the only mullet showcased in the spot—joining Will Forte was none other than Richard Dean Anderson, who famously portrayed the awesomely good TV character, MacGyver (in a new movie?), upon whom the awesomely bad MacGruber parodies. It was almost too good to be true. And maybe—if you were too busy evacuating all that Bud Light (with extra "drinkability") from your bladder—you're thinking my reporting thereof is actually too good to be true. False! If you need to see to believe, then see. And believe!
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